Ford, 1903-2003: The European History - 2 volumes

Ford Motor Company is a global giant. It pioneeredmass production and the global multinationalcorporations. Fordism is a symbol of the modern age. In this book, produced in Fords centenary year, an international team of independent researchersexplores Fords European history and presents newanalyses of its dynamics and significance. Second volume looks at Fords European history across a hundred years and a dozen countries. It looks at Ford in face of national rivalries, economic integration, depression, dictatorships and wars. The national histories, written by a team of international researchers, complement the broader thematic studies in volume One.

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